The Bird Bath: First week of February 2025
VCA Closures, Prices in Europe, PE CEO
Dive In
Stories that deserve an extra look
February marked the official launch of REVAMP; a consortium of industry and institutional leaders dedicated to transforming the veterinary health profession by addressing systemic challenges that can hamper future growth. By empowering veterinary professionals to embrace innovative tools, programs and frameworks, this team aims to bring forth meaningful change that will revitalize our exciting industry, and create a strong foundation for the next generation of practitioners. 👉 Explore what REVAMP is doing
Why you should care
There are at least a half dozen groups that I’ve met with that are pulling on the thread of improving CrVT utilization, or industry-wide skill leveling, or a push to increase technology within practices. REVAMP is bringing together leaders from many of these disparate groups and working to allow us all to push in the same direction. Reach out to join the coalition.
Beyond the Branch
Intriguing news from outside the veterinary industry
Pat Riley, who always seemed like a movie star more than a professional basketball player to me, is banking on the Kansas City Chiefs to bring home a three-peat on Sunday. Every marketer knows you never say Sup*r Bo*l lest you be smote by the forces of the NFL, but “three-peat” could be the next big trademark. 👉 Check out Bleacher Report's article
Why you should care
Besides the fact that 300 animal health companies reside in the KC Animal Health Corridor, representing 56 percent of total worldwide animal health, diagnostics and pet food sales, this Sunday is a multi-billion dollar business exercise for the NFL…one that an NBA coaching legend has found his way to slice a piece off of.
Upcoming Events
Live Viewing Party on YouTube
Are We Preparing Veterinarians for Tomorrow’s World?
A Panel on Gaps in Education
⏰ Tuesday, February 18th at 7 PM ET
🖥️ Register here
Join us for a live watch party with an active comment section
Sponsored by PetVet365 | Instinct | Serenity Vet | Olympic Veterinary
WVC; Las Vegas, NV
March 2-5, 2025
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Global Pet Expo; Orlando, FL
March 26-28, 2025
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April 10-11, 2025
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