The Bird Bath: First week of April 2025
Thrive’s $350M, Evette’s first DVM, Banfield Covers Tuition
Dive In
Stories that deserve an extra look
Our venerable overlords, the AVMA, published their 2025 Economic State of the Veterinary Profession report. The Bird Bath dug in to find the trends, opportunities, and gaps, and broke it all down for DVM360. 👉 Read my latest article in DVM360
Why you should care
This data will be cited for the next year as reasons for or against many policies and decisions. You owe it to yourself and your teams to stay informed.
A very special thank you to Katelyn McCullock and the AVMA for access to the 2025 AVMA Economic State of the Profession
Beyond the Branch
Intriguing news from outside the veterinary industry
Costco sells $86B worth of Kirkland Signature products each year, accounting for 30% of their total revenue. But that wasn’t always the case. The Wall Street Journal’s YouTube channel brings the case study of this private label. 👉 Watch the WSJ Case Study on YouTube
Why you should care
Membership models, wellness plans, and client communications are all designed to increase your pet parent loyalty. Where can you build more loyalty and value in your brand?
Upcoming Events
Animal AgTech Innovation Summit; Dallas, TX
April 8-9, 2025
🎙️The Bird Bath LIVE 🎙️
VetForum Europe; Sitges, Spain
May 12-13, 2025
🔥 Tell them The Bird Bath sent you 🔥
International Veterinary Forensic Sciences Association Annual Conference; Clearwater, FL
May 13-16, 2025
🧑🎓Student Scholarships Available
📣 Sponsorship Opportunities Available
Email Dr. Kris Otteman for more information
Fetch Nashville; Nashville, TN
May 30-31, 2025
🔥 Code: BIRDBATH25 at checkout for 25% off ANY Fetch Conference 🔥